About McKinley Capital
McKinley Capital is a systematic global equities asset manager based in Anchorage, Alaska. The firm employs a proprietary quantitative investment approach with a qualitative overlay to capture fast-growing opportunities in global equities.
The firm credits its Alaskan frontier mindset for its innovative approach to the markets when compared to traditional Wall Street firms. Investors chose the firm because they are looking for diversification, customization, or innovation in their asset allocation.
By partnering with Nasdaq eVestment*, McKinley Capital increased their:
– Inclusion in investor screens by 1.9x
– Pass rate for investor screens by 1.5x
– Profile views from investors and consultants 1.5x
What challenges did the firm have in building your brand presence?
As a boutique firm located far outside the traditional US financial hubs, we found it challenging to consistently grab the attention of potential investors. In the past you could rely on conferences for capital introduction opportunities, but allocators are now relying more and more on databases to find their investment opportunities.
Over the years our firm has as developed a strong identity and brand that we are proud of, but with our small team we lacked the internal resources to effectively get our message and product information out to the dozens of databases asset owners use to search for and hire managers.
“We lacked the internal resources to effectively get our message and product information out to the dozens of databases asset owners use to search for and hire managers.”
“Omni helps us be prompt, consistent, and available to asset owners looking for a manager.”
What attracted you to the Nasdaq eVestment database and what did you view as its key value proposition?
The biggest draw of Nasdaq eVestment was its position as one of the top databases used by asset owners and is partnerships with other large players like Cambridge Associates and Mercer. The consolidation of databases into Nasdaq eVestment has been a welcome change in the industry.
For our team the key value prop was the Nasdaq eVestment Omni team who quickly and accurately populate month-end and quarter-end information for our products on the Nasdaq eVestment database as well as all the other key databases across the industry. We found it to be a more cost-effective solution than a dedicated internal team member. Omni helps us be prompt, consistent, and available to asset owners looking for a manager.
What has been Nasdaq eVestment Omni’s impact on your business?
We see the rewards of this on a regular basis with inquiries that start with, “I saw you on Nasdaq eVestment could you tell me more?” A great example is an inquiry we got from a large pension plan and another from a large endowment who both said, “we learned about you from a database and would like to know more.” This is proof positive of the importance of databases to the sales process and the important role Nasdaq eVestment have in putting your best foot forward.
“A great example…of Nasdaq eVestment’s impact on our business…is an inquiry we got from a large pension plan and another from a large endowment who both said, ‘we learned about you from a database and would like to know more.’”
“Nasdaq eVestment Analytics helps us with our peer analysis – part of our investment process is benchmarking ourselves against the industry to make sure we are relevant.”
Where else are you seeing value as an Nasdaq eVestment user?
Mostly through peer analysis – part of our investment process is benchmarking ourselves against the industry to make sure we are relevant. It also helps in our new product development – we see what the trends are in the marketplace and what the top performers are doing to break through the clutter.
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*Based on quarterly averages since subscribing to Nasdaq eVestment Omni in Q2 2020 versus the quarterly averages prior. The information contained above is provided for informational and educational purposes only, and nothing contained herein should be construed as investment advice, either on behalf of a particular security, digital asset, or an overall investment strategy. eVestment Alliance, LLC, and its affiliated entities (collectively “eVestment”) collect information directly from investment management firms and other sources believed to be reliable, however, eVestment does not guarantee or warrant the accuracy, timeliness, or completeness of the information provided and is not responsible for any errors or omissions. Performance results may be provided with additional disclosures available on eVestment’s systems and other important considerations such as fees that may be applicable. Not for general distribution and limited distribution may only be made pursuant to client’s agreement terms. Copyright 2023-2023 eVestment Alliance, LLC. All Rights Reserved.