December 8, 2009 – Atlanta, Georgia: In a recent survey conducted by FundFire, the leading source of all the competitive intelligence for the separately managed account industry, it was determined that “eVestment is Most Influential Database.”
The survey asked marketers which third-party or consultant database they find to be the “most effective at influencing a client’s perception of an asset management firm.” Choices included Informa PSN, Morningstar and eVestment Alliance (eVestment). FundFire reported that it was no contest, with eVestment receiving nearly two-thirds of the vote, while Informa and Morningstar each received only a handful of votes. Individual consultant databases came in second.
“It is truly an honor for eVestment to be recognized as a valuable player in helping investment managers effectively reach their audience and to ultimately play a meaningful role in their revenue generation,” said eVestment Principal and Founder Jim Minnick. “The results of the survey are a testament to the collective efforts of our dedicated team.”
As the global financial industry’s premier investment database and best-in-class technology solutions, eVestment offers a tool that can be used to populate several third-party consultant databases called eVestment Exchange, which FundFire reports may be a reason for eVestment’s “overwhelming popularity” in the survey.