Inst’l Sales Teams Turn to Novel Prospecting Techniques: eVestment

26 Mar

Inst’l Sales Teams Turn to Novel Prospecting Techniques: eVestment

FundFire highlighted how eVestment solutions like Market Lens are helping asset managers get ahead in their efforts to win mandates and grow AUM.

The most successful institutional sales teams are shifting to more targeted and systematic methods to identify prospects, as traditional approaches to asset gathering are falling flat according to eVestment.

Technology, data proliferation and a dearth of organic growth are prompting asset management sales teams to adopt systematic approaches to identifying targets, Tate Haymond, head of North America at eVestment, says in a phone call.