Establishing An Institutional Brand

A Guide to Database Marketing for Hedge Funds


Since the advent of cloud-based platforms, investment consultants have embraced the efficiencies of databases over the onerous process of collecting data from individual managers. Institutional asset owners also rely on databases as a key source of intelligence for learning about new strategies and preparing questions before they meet with hedge funds.

Building an institutional brand with consultants, intermediaries and asset owners takes time and a well-defined plan. To help, we’ve developed this Guide to Database Marketing for Hedge Funds to explain why it’s so critical.

Topics Covered:

The digital transformation of hedge fund research

Marketing at scale

Getting started with database marketing

The broader database landscape

Refining your database marketing strategy