Asset managers with >$100B in AUM, ranked by brand awareness
4 September 2020
Brand awareness quantifies the extent to which investors and consultants are aware of your firm and institutional products. This calculation factors in consultant reviews, investor and consultant research activity and the global movement of institutional assets.

How aware are investors and consultants of your firm and institutional products? Brand awareness tells you. It is a forward-looking metric that helps you understand whether you are well-positioned to gain assets in the future or need to re-strategize to compete for mandates. Firms with higher brand awareness experience larger institutional flows the following quarter; but the direction of flows is correlated to performance. Firms of all sizes with the highest brand awareness average flows more than 20 times larger than firms with the lowest.

RankFirm1-Year Delta
1BlackRockNo change
2Wellington Management CompanyNo change
3PIMCONo change
4T. Rowe PriceNo change
5State Street Global AdvisorsNo change
6VanguardNo change
7J.P. Morgan Investment Management Inc.No change
8MFS Investment ManagementNo change
9AllianceBernstein L.P.Increase
10FMR Corp.No change
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Top viewed equity products by institutional investors and consultants: Aug 2020
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