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Asset managers with $10B-$25B in AUM, ranked by brand awareness
12 March 2020
Brand awareness quantifies the extent to which investors and consultants are aware of your firm and institutional products. This calculation factors in consultant reviews, investor and consultant research activity and the global movement of institutional assets.

How aware are investors and consultants of your firm and institutional products? Brand awareness tells you. It is a forward-looking metric that helps you understand whether you are well-positioned to gain assets in the future or need to re-strategize to compete for mandates. Firms with higher brand awareness experience larger institutional flows the following quarter; but the direction of flows is correlated to performance. Firms of all sizes with the highest brand awareness average flows more than 20 times larger than firms with the lowest.

RankFirm1-Year Delta
1Pzena Investment ManagementNo change
2Beutal, Goodman & CompanyNo change
3Segall Bryant & HamillIncrease
4Brandes Investment PartnersIncrease
5Guardian CapitalIncrease
6Jarislowsky, FraserIncrease
7EARNEST PartnersNo change
8Letko, Brosseau & AssociatesNo change
9Eagle Asset ManagementIncrease
10Kayne Anderson Rudnick Investment ManagementNo change
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Asset managers with $25B-$50B in AUM ranked by brand awareness