lists
Asset managers with $10B-$25B in AUM, ranked by brand awareness
4 September 2020
Brand awareness quantifies the extent to which investors and consultants are aware of your firm and institutional products. This calculation factors in consultant reviews, investor and consultant research activity and the global movement of institutional assets.

How aware are investors and consultants of your firm and institutional products? Brand awareness tells you. It is a forward-looking metric that helps you understand whether you are well-positioned to gain assets in the future or need to re-strategize to compete for mandates. Firms with higher brand awareness experience larger institutional flows the following quarter; but the direction of flows is correlated to performance. Firms of all sizes with the highest brand awareness average flows more than 20 times larger than firms with the lowest.

RankFirm1-Year Delta
1Pzena Investment ManagementNo change
2Burgundy Asset Management Ltd.No change
3Kayne Anderson Rudnick Investment Management, LLCIncrease
4Beutel, Goodman & Company Ltd.Decrease
5Letko, Brosseau & Associates Inc.Increase
6Eaton Vance ManagementIncrease
7Segall Bryant & HamillDecrease
8Jarislowsky, Fraser LimitedIncrease
9Leith Wheeler Investment Counsel Ltd.Increase
10EARNEST Partners, LLCIncrease
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Top viewed equity products by institutional investors and consultants: Aug 2020
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