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Asset managers with $1B-$10B in AUM, ranked by brand awareness
12 March 2020
Brand awareness quantifies the extent to which investors and consultants are aware of your firm and institutional products. This calculation factors in consultant reviews, investor and consultant research activity and the global movement of institutional assets.

How aware are investors and consultants of your firm and institutional products? Brand awareness tells you. It is a forward-looking metric that helps you understand whether you are well-positioned to gain assets in the future or need to re-strategize to compete for mandates. Firms with higher brand awareness experience larger institutional flows the following quarter; but the direction of flows is correlated to performance. Firms of all sizes with the highest brand awareness average flows more than 20 times larger than firms with the lowest.

RankFirm1-Year Delta
1ARGA Investment ManagementIncrease
2Granahan Investment ManagementDecrease
3Cooke & BielerIncrease
4Copper Rock Capital PartnersIncrease
5Kennedy Capital ManagementDecrease
6NWQ Investment Management CompanyIncrease
7Penn Capital Management CompanyIncrease
8Redwood InvestmentsIncrease
9Sionna Investment ManagersIncrease
10Ativo Capital ManagementIncrease
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Asset managers with $25B-$50B in AUM ranked by brand awareness