Asset managers with $25B-$50B in AUM ranked by brand awareness
4 September 2020
Brand awareness quantifies the extent to which investors and consultants are aware of your firm and institutional products. This calculation factors in consultant reviews, investor and consultant research activity and the global movement of institutional assets.

How aware are investors and consultants of your firm and institutional products? Brand awareness tells you. It is a forward-looking metric that helps you understand whether you are well-positioned to gain assets in the future or need to re-strategize to compete for mandates. Firms with higher brand awareness experience larger institutional flows the following quarter; but the direction of flows is correlated to performance. Firms of all sizes with the highest brand awareness average flows more than 20 times larger than firms with the lowest.

RankFirm1-Year Delta
1Mondrian Investment Partners LimitedIncrease
2Mawer Investment ManagementDecrease
3Fidelity Canada InstitutionalIncrease
4Connor, Clark & Lunn Investment Management Ltd.No change
5Barrow, Hanley, Mewhinney & Strauss, LLCIncrease
6GQG Partners LLCDecrease
7Harris Associates L.P.Decrease
8J O Hambro Capital Management LimitedDecrease
9Cohen & Steers Capital Management, Inc.Increase
10ClearBridge Investments, LLCDecrease
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Top viewed equity products by institutional investors and consultants: Aug 2020
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