A new website has launched that acts like an online matchmaker for hedge funds and investors.
Bloomberg Businessweek reported that the website, Hedgez, takes the self-descriptions of both the hedge fund and the investor, run their preferences through a program, and offer suggested matches.
Hedgez founder and CEO Jeffrey Schwartz said that the website, which uses online marketing tactics to target potential investors, was prompted by the hedge fund industry’s lack of knowledge about how to raise money. The service is free for investors, while hedge funds are charged a fee for each inquiry it receives,
Hedgez’s launch follows the implementation of the JOBS Act in September, which lifts the longstanding rule that bans hedge funds from soliciting or advertising to the general public.