Investment management firm Westchester Capital Management has introduced a new brand identity to reflect its expansion of liquid alternative strategies.
WCW managing member and portfolio manager Roy Behren said in a statement released Tuesday that the firm’s “goal is to provide sophisticated investors and their advisers with alternative strategies, while utilizing registered structures to enhance the liquidity of these assets in their portfolios.”
WCW’s name will also be emphasized through its subsidiary, The Merger Fund, to its high-net-worth clients and their advisers.
WCW enlisted marketing firm Optima Group in developing its new brand and website.
WCM, which focuses o event-driven investment strategies, has approximately $5.3 billion in assets under management through a variety of vehicles, including mutual funds, hedge funds, UCITS funds and variable annuities.