Balyasny Asset Management is one of the first hedge fund firms to advertise since the JOBS Act took effect last year.
Hedge Fund Alert reported that Balyasny ran a half-page advertisement in the February 3 issue of Pensions & Investments containing an image of skiers and snowboarders on a snow-covered mountain. The captions, “Performing In All Conditions” and “Providing Strong Risk Management & Absolute Returns Since 2001,” complement the page.
The Securities and Exchange Commission implemented the JOBS Act last September, which lifts the longstanding rule that bans hedge funds from soliciting or advertising to the general public.
Separately, California hedge fund firm TopTurn Capital posted a video advertisement on its website using a professional surfer as its pitch in December.
Balyasny’s U.S. locations include Chicago, New York and San Francisco, with global offices in Hong Kong and London.