Firm Profile: Alternative Investment Management Firm
eVestment Client Since 2013
This alternative investment management firm, like similar firms in today’s marketplace, wanted to strike a balance between transparency and efficiency when it came to reporting critical financial information to consultants. The firm invests globally in undervalued businesses. Today, it manages nearly $2 billion in assets and is working to continue gaining traction in the institutional investment marketplace — especially since restrictions against general solicitations have been lifted by the SEC with the advent of the Jobs Act. Over the past several years, the firm has grown its percentage of institutional AUM and plans to increase it even more by disclosing lengthier monthly reports with more detailed information, as well as reporting to consultant and third-party databases. The firm’s head of marketing commented, “Our goal is to engage consultants by speaking their language.”
Better Client Focus — A “No-Brainer”
The firm had begun submitting monthly performance-related data to five consultant databases. The business marketing head soon realized, however, that he needed a more efficient approach since he planned to expand marketing, not to mention the manual effort was consuming hours of valuable time each month. The firm chose eVestment Omni Alternatives — a full-service alternative investment database marketing and population solution. “We operate with a lean team of 20 staff members at the firm, and I am the only investor relations professional. The decision to use eVestment was a matter of time and scalability,” he said. Since signing on with eVestment, the firm has now increased its visibility by marketing its fund across 13 databases. “Omni seemed like the perfect solution. I don’t know why more people don’t do this — updating 13 databases on our own would have been inefficient. It’s a no-brainer for us and it allows me to be more focused on client relationships,” said the head of marketing.
The Best Database Out There
Through the consultative onboarding process, the firm chose to market its fund across several consultant databases, but only one third-party database not affiliated with a consulting firm. “We decided to populate the eVestment database exclusively in terms of third-party, non-consultant databases because we think it is the best database out there,” said the head of marketing. He added that the process was like “dipping a foot in the water” in preparation for a day when the entire hedge fund industry will be as transparent as the traditional investment marketplace. “Even though the service is new for us, investors are finding us on various databases. I have confidence that the more information we put out there, the more business we will get,” he added.
Efficient Support When We Need It
When asked about the onboarding and training process, the marketing head replied it was “simple and to the point.” As an example of ongoing service, he referenced an instance in which the firm was readying for a routine visit from the SEC. “eVestment prepared a package containing information about the databases they are reporting to on our behalf and the accredited investor/qualified purchaser representation requirements of end users. It was enough information to satisfy the SEC auditors,” he said. In closing he summarized, “eVestment is definitely one of the better service providers we have worked with. The team is very efficient, and we got just what we needed.”
“Omni seemed like the perfect solution. I don’t know why more people don’t do this — updating 13 databases on our own would have been inefficient. It’s a no-brainer for us and it allows me to be more focused on client relationships.”
Head of Marketing