Every quarter, investors and consultants conduct more than 180,000 product views in eVestment looking for managers. If your strategies aren’t visible, you’re excluded from their screens by default.
How to build brand awareness:
Report to eVestment
If you don’t have a presence in the ‘must-be-in’ database, you’re invisible to the people you’re trying to market and sell to.
Develop a comprehensive database strategy
While eVestment is the institutional market’s premier database, there are dozens of smaller and niche databases as well. Know which databases matter for your product lineup.
Quantify the effectiveness of your database strategy
How well your database strategy is working is a knowable fact. Measure it.